Strategic Use of Images in Search Engine Optimization

No Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Recent Tweets

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

20+

sidebar widgets

More from our blog

See all posts
No Comments
  1. Reply

    Your comment is awaiting moderation.

    Hi this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually
    code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with
    experience. Any help would be greatly appreciated!

  2. Reply

    Your comment is awaiting moderation.

    Greetings! Very helpful advice in this particular post!
    It’s the little changes which will make the most important changes.
    Thanks for sharing!

    Visit my blog: CBD gummies for sleep

  3. Reply

    Your comment is awaiting moderation.

    Ridiculous story there. What occurred after?
    Thanks!

    Also visit my web-site; CBD for dogs

  4. Reply

    Your comment is awaiting moderation.

    I mastered more interesting things on this fat reduction issue. One particular issue is a good nutrition is tremendously vital while dieting. A tremendous reduction in bad foods, sugary ingredients, fried foods, sweet foods, pork, and bright flour products can be necessary. Possessing wastes bloodsuckers, and wastes may prevent desired goals for shedding fat. While a number of drugs quickly solve the condition, the terrible side effects will not be worth it, and in addition they never supply more than a short-lived solution. This can be a known indisputable fact that 95% of diet plans fail. Many thanks for sharing your thinking on this web site. https://osteoporosismedi.com osteoporosis meds for sale

  5. Reply

    Your comment is awaiting moderation.

    Magnificent website. Plenty of helpful info here. I am sending it to several friends ans additionally sharing in delicious. And naturally, thanks in your sweat! https://cancermedph.com cancer drugs for sale

  6. Reply

    Your comment is awaiting moderation.

    Today, taking into consideration the fast way of living that everyone is having, credit cards get this amazing demand throughout the market. Persons out of every discipline are using credit card and people who not using the credit card have made arrangements to apply for one in particular. Thanks for giving your ideas in credit cards. https://psoriasismedi.com buy psoriasis medication

  7. Reply

    Your comment is awaiting moderation.

    You made some really good points there. I looked on the net to learn more about
    the issue and found most individuals will go along with your
    views on this site.

  8. Reply

    Your comment is awaiting moderation.

    Maybe he really didnt like the burger and was trying to fight whoever made the burger and Jason turned to be a 6’4 built like iron kinda dude so he quickly switched up.

  9. Reply

    Your comment is awaiting moderation.

    Very nice design and style and good subject material , nothing else we require : D. Regina Redd Sigfried

  10. Reply

    Your comment is awaiting moderation.

    A big thank you for your blog article. Much thanks again. Great. Galina Leonard Schoenfelder

  11. Reply

    Your comment is awaiting moderation.

    My relatives always say that I am wasting my time here at net, however I know I am getting familiarity everyday by reading thes fastidious content. Franciska Dalis Monty

  12. Reply

    Your comment is awaiting moderation.

    Thanks for the post keep on sharing new things of you are looking for the twitter advertising agency then visit BrandBurp.

  13. Reply

    Your comment is awaiting moderation.

    Best Expert Advice Forum

  14. Reply

    Your comment is awaiting moderation.

    Way cool! Some extremely valid points! I appreciate you writing this article plus the rest of the site is really good. Rebbecca Erskine Luht

  15. Reply

    Your comment is awaiting moderation.

    My husband and i felt absolutely ecstatic Edward could complete his inquiry from the ideas he discovered from your very own site. It’s not at all simplistic just to be giving for free helpful tips that men and women could have been making money from. And we do know we have the blog owner to appreciate because of that. Most of the explanations you’ve made, the easy blog menu, the friendships you assist to engender – it’s everything excellent, and it’s assisting our son and our family do think that content is cool, and that’s extremely fundamental. Many thanks for all the pieces!

  16. Reply

    Your comment is awaiting moderation.

    I’m also commenting to let you be aware of of the excellent discovery my cousin’s child enjoyed checking your blog. She discovered a wide variety of details, most notably how it is like to have a marvelous coaching heart to get many more effortlessly fully understand certain complicated matters. You actually did more than my desires. I appreciate you for displaying such great, healthy, educational and also cool guidance on that topic to Evelyn.

  17. Reply

    Your comment is awaiting moderation.

    I simply wanted to thank you so much once more. I am not sure the things that I would’ve made to happen without the type of solutions revealed by you over that situation. It truly was an absolute hard matter in my opinion, however , looking at the skilled manner you processed that made me to jump over fulfillment. I am happier for this help and in addition hope that you know what a great job you are always getting into instructing others through the use of your site. I know that you have never encountered all of us.

  18. Reply

    Your comment is awaiting moderation.

    A lot of thanks for all your valuable efforts on this site. Kate loves getting into investigation and it’s really easy to understand why. I know all concerning the dynamic medium you give informative solutions on this web blog and as well as foster participation from others on that content plus our daughter is certainly discovering a lot. Have fun with the remaining portion of the new year. You are conducting a powerful job.

  19. Reply

    Your comment is awaiting moderation.

    I am just writing to make you understand what a notable experience my wife’s girl had using your web site. She mastered so many pieces, which included what it is like to possess an excellent helping nature to let other people with ease learn some problematic things. You truly surpassed people’s expected results. Thank you for producing these precious, trusted, informative and in addition fun tips about this topic to Lizeth.

  20. Reply

    Your comment is awaiting moderation.

    I am commenting to let you know of the fantastic encounter my cousin’s daughter experienced reading your site. She even learned many issues, not to mention what it’s like to have a wonderful giving mindset to have many people quite simply grasp chosen grueling subject areas. You really exceeded our expectations. Many thanks for giving the informative, healthy, educational and as well as easy thoughts on the topic to Jane.

    • yify
    • December 23, 2020
    Reply

    Your comment is awaiting moderation.

    Love the patch!!! I just joined and figured I would start my day off right. Cordy Northrop Wymore

    • indir
    • December 23, 2020
    Reply

    Your comment is awaiting moderation.

    Some genuinely nice and utilitarian info on this site, likewise I believe the design and style has got wonderful features. Sissy Ruddy Eyeleen

  21. Reply

    Your comment is awaiting moderation.

    Incredibly user friendly site. Tremendous info readily available on few clicks. Tawsha Any Tyson

  22. Reply

    Your comment is awaiting moderation.

    Dead composed subject material , regards for selective information . Yolanda Rriocard Kuster

  23. Reply

    Your comment is awaiting moderation.

    Everything is very open with a precise clarification of the issues. It was really informative. Your site is useful. Thanks for sharing. Josephine Damon Kreg

    • 720p
    • December 20, 2020
    Reply

    Your comment is awaiting moderation.

    Hello mates, its fantastic piece of writing regarding tutoringand entirely explained, keep it up all the time. Dorothy Ode Dennie

  24. Reply

    Your comment is awaiting moderation.

    Mondariz, tesoro inconmensurable de nuestro mar maravilloso. Caitlin Harmon Nikaniki

 

Leave a Comment